About me
Professor. Trainer. Pilot.
The easiest deal I ever closed started with a motorcycle on a client's desk. We spent 28 minutes in his garage talking bikes. Then we spoke briefly about business, and he signed.
That is what I teach: people buy from people they trust. I learned it as a young officer in the IDF and studied it in my doctorate on German-Israeli negotiations at LMU Munich. Since then my team and I have tested it with sales and purchasing teams at BMW, Pictet, EGYM and Bosch.
I came to Munich from Israel in 2004 to study. Today I am a professor of international management here, and a flight instructor. In the cockpit and in a negotiation, the same things keep you in the air: preparation, calm and clear words. My motto: "You don't have to be a jerk to be successful."
