"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."

- Colin Powell



פרופ׳ גיא כץ

Guy has extensive experience lecturing, managing, and consulting in strategy, international management, and negotiation and holds a Ph.D. from the LMU University of Munich dealing with intercultural negotiations.

During and after his business studies, Guy focused on understanding the business world through strategic and innovation projects with renowned companies such as Allianz, BMW, Bombardier, Lufthansa, Star Alliance, VW, and others. 

Today, Guy is a Professor for International Management and Leadership at the FOM University, educating for a better (business) world in the future.

Guy and his team improve their clients' success through holistic and modern strategy and training concepts, working with multiple premium and luxury brands worldwide.

He is also the founder of the Bavarian-Israeli Partnership Accelerator & Ruhr-Israeli Cyber Activator, both offering unique opportunities for Germans and Israelis to work together.

Eva Kaul

Core Expertise

-Organizational Development

-Organizational Change & Transformation

-Values & Vision – Organizational & Individual 

-Personal & professional development of Individuals 

-Mediation & Conflict Management

-Management Training

Roy Bar-Tal

Core Expertise

-Change management

-Management development

-Coaching senior to first line managers 

-Management Development & Team Building 

-Service and sales strategy

-Customer Journey

Tammy Katz Zara

Core Expertise

-Development of Individuals and Executives

-Organizational change 

-Maximizing organizational capabilities 

-Digital Transformation 


“I can strongly recommend Professor Katz from three perspectives: personally as a human being, as a strategy consultant, and as a customer experience trainer.”


"It was a lot of fun to go through our change process together, you being a true professional and very pleasant in a rare way. Also, always attentive and available, the experience of working with you, and the training you gave in the premium product field, explain why you are the best at what you do!"


"The advice from Prof. Dr. Katz was very valuable when negotiating with the management of SAP in both Israel and Germany. Through simple tactics and rules, he helped us achieve much more than expected, learning our unique challenges and acting accordingly. Highly recommended for any challenging negotiation!"

Delek Motors

"Professor Katz is a true master of training sales, service, and all relevant soft skills and communication techniques.

He always finds the right words to excite and convince employees and managers from all levels, making sure to design a tailor-made package that allows a smart and didactically sound approach - from training, over individual coaching, on the job training, and strategic consulting. ”

Aicher Group

"The Aicher Group has now been in existence for around 35 years - in the course of our organizational development, we were fortunate to be supported by Guy Katz.

From the very beginning, Eva & Guy stood by me with their heart, brain, and creative energy - sound advice and guidance helped me to make the right decisions for a sustainable organization in the field of medical care.

I would call on Guy's advice again at any time and can highly recommend him as a consultant."




  • Aicher Ambulanz Union

  • Ambuja Neotia

  • Auctus Capital Partners

  • Audi

  • Bayerischer Landtag

  • BMW

  • BMW M GmbH

  • BMW Motorrad

  • Cesarstone 

  • Delek Motors

  • DHBW Mannheim

  • Discount Bank

  • ehret + klein

  • Ford Motor Company

  • Hazorfim

Other Positions

  • Vice President of the Jewish National Fund (KKL) in Germany.

  • Founder of the Bavarian-Israeli Partnership Accelerator.

  • Founder of the German-Israeli Growth Accelerator - a Google cooperation.

  • Writer for The Marker & Focus Online.

  • HGears

  • Isrotel

  • Lufthansa

  • Ludwig-Maximilians-Universität München

  • Luxury Swiss Watch Brands

  • Mazda 

  • Merck Group

  • MINI

  • Paulaner

  • Pictet Group

  • SAP

  • Star Alliance

  • Technische Universität München

  • Tentamus

  • VayuSense



The 3 most important things about negotiation


Guy's Book "I'll do it!"

[English.  Link]

Guy's TED Talk "How to write an email that will always be answered!"

[English.  Link]

SZ Interview: "Wie schreibt man die perfekte E-Mail?"

[German.  Link]

Guy's Articles on Negotiation & Strategy

[English.  Link]

Channel 12 Interview: Salary Negotiation
[Hebrew. Link]

MOTO Magazine interview: "The BMW Master Trainer"

[Hebrew. Link]

Article about Guy's work, "The Marker" weekend edition. 
[Hebrew. Download]

Why Germans and Israelis HAVE to work together.
[German. Link]

German-Israeli Growth Activator with Google.
[German. Link]

Guy's "The Art of Negotiating" column on The Marker

[Hebrew. Link]

Guy's Israel column on Focus.de.
[German. Link]

Guy's work for Jewish-German students
[German. Link


Get in Touch

Tel: +49 89 12139987

E-Mail: guy@guykatz.com

©2020 by The Flying Professor.