"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
- Colin Powell
Prof. Dr. Guy Katz
Guy has extensive experience lecturing, managing, and consulting in strategy, international management, and negotiation and holds a Ph.D. from the LMU University of Munich dealing with intercultural negotiations.
During and after his business studies, Guy focused on understanding the business world through strategic and innovation projects with renowned companies such as Allianz, BMW, Bombardier, Lufthansa, Star Alliance, VW, and others.
Today, Guy is a Professor for International Management and Leadership at the FOM University, educating for a better (business) world in the future.
Guy and his team improve their clients' success through holistic and modern strategy and training concepts, working with multiple premium and luxury brands worldwide.
He is also the founder of the Bavarian-Israeli Partnership Accelerator & Ruhr-Israeli Cyber Activator, both offering unique opportunities for Germans and Israelis to work together.
// Vice President of the Jewish National Fund (KKL) in Germany.
// Founder of the Bavarian-Israeli Partnership Accelerator.
// Founder of the German-Israeli Growth Accelerator - a Google cooperation.
// Writer for The Marker & Focus Online.
"Professor Katz is a true master of training sales, service, and all relevant soft skills and communication techniques.
He always finds the right words to excite and convince employees and managers from all levels, making sure to design a tailor-made package that allows a smart and didactically sound approach - from training, over individual coaching, on the job training, and strategic consulting. ”
"The Aicher Group has now been in existence for around 35 years - in the course of our organizational development, we were fortunate to be supported by Guy Katz.
From the very beginning, Eva & Guy stood by me with their heart, brain, and creative energy - sound advice and guidance helped me to make the right decisions for a sustainable organization in the field of medical care.
I would call on Guy's advice again at any time and can highly recommend him as a consultant."
‘Great negotiation training delivered by the ‘Flying Professor’ Dr. Guy Katz. I felt some training fatigue in my sales organization, but that changed to pure excitement after having attended his training sessions. Great Storytelling and meaningful learnings that can immediately be applied to achieve positive outcomes!’
“I can strongly recommend Professor Katz from three perspectives: personally as a human being, as a strategy consultant, and as a customer experience trainer.”
"It was a lot of fun to go through our change process together, you being a true professional and very pleasant in a rare way. Also, always attentive and available, the experience of working with you, and the training you gave in the premium product field, explain why you are the best at what you do!"
"The advice from Prof. Dr. Katz was very valuable when negotiating with the management of SAP in both Israel and Germany. Through simple tactics and rules, he helped us achieve much more than expected, learning our unique challenges and acting accordingly. Highly recommended for any challenging negotiation!"
AMBUJA NEOTIA // AUDI // BAYERISCHER LANDTAG // BMW // BMW M GMBH // BMW MOTORRAD // STAR ALLIANCE // MINI // EHRET + KLEIN // INFINEON // THYSSENKRUP MARINE // AICHER AMBULANZ UNION // MAZDA // FORD MOTOR COMPANY //AEC //DODGE & RAM // HGEARS //
DISCOUNT BANK // HAZORFIM // CAESARSTONE // ISROTEL // MERCK // AUCTUS CAPITAL PARTNERS // TENTAMUS // LUFTHANSA INNOVATION HUB // PAULANER //
PICTET WEALTH MANAGEMENT // SAP // FALAFEL SQUARED //
TURNER & TOWNSEND // INFINEON // LUXURY SWISS WATCH BRANDS
Guy's Book "I'll do it!"
Starting at the beginning of the 20th century, the snowball we call "life" guided my family and me through many different stations: WWII, childhood in Israel and Germany, all the way to the Corona crisis of 2020. This book includes all those substantial stations and what I have learned from them for communication in general, and business in particular, using my favorite stories from consulting and training thousands of people worldwide: From the Barbershop in Munich to a motorcycle dealership in Moscow.
English | 2021
Guy's favorite communication & negotiation hacks
Getting a First Meeting:
Emails and phone Calls - we all do it wrong!
The Needs Analysis:
One question that will make you better than most salespeople!
How to handle the trickiest objections in a positive manner!
First Impressions and Meetings:
The difference between push & pull in sales!
How to make a sandwich around the elephant!
Closing & Losing Deals:
The emotional follow-up and how to lose gracefully!
videos & Links
The 3 most important things about negotiation | English
TEDx: How to write an email that will always be answered! | English
MOTO Magazine interview: "The BMW Master Trainer"
Article about Guy's work, "The Marker" weekend edition.
Channel 12 Interview: Salary Negotiation
Why Germans and Israelis HAVE to work together.
Articles on Negotiation & Strategy - LinkedIn
German-Israeli Growth Activator with Google.
SZ Interview: "Wie schreibt man die perfekte E-Mail?"
Guy's "The Art of Negotiating" column on The Marker.