"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."

- Colin Powell


Prof. Dr. Guy Katz

פרופ׳ גיא כץ

Guy has extensive experience lecturing, managing, and consulting in strategy, international management, and negotiation and holds a Ph.D. from the LMU University of Munich dealing with intercultural negotiations.

During and after his business studies, Guy focused on understanding the business world through strategic and innovation projects with renowned companies such as Allianz, BMW, Bombardier, Lufthansa, Star Alliance, VW, and others.

Today, Guy is a Professor for International Management and Leadership at the FOM University, educating for a better (business) world in the future. 

Guy improves his clients' success through holistic and modern strategy and training concepts, working with multiple premium and luxury brands worldwide.


He is also the founder of the Bavarian-Israeli Partnership Accelerator & Ruhr-Israeli Cyber Activator, both offering unique opportunities for Germans and Israelis to work together.


“I can strongly recommend Professor Katz from three perspectives: personally as a human being, as a business consultant, and as a strategy and negotiation scholar.”


"It was a lot of fun to go through our change process together, you being a true professional and very pleasant in a rare way. Also, always attentive and available, the experience of working with you, and the training you gave in the premium product field, explain why you are the best at what you do!"

Delek Motors

"Professor Katz is a true master of training negotiation and all relevant soft skills and communication techniques. He always finds the right words to excite and convince employees and managers from all levels, making sure to design a tailor-made package that allows a smart and didactically sound approach - from training, over individual coaching, on the job training, and management consulting. ”


"The advice from Prof. Dr. Katz was very valuable when negotiating with the management of SAP in both Israel and Germany. Through simple tactics and rules, he helped us achieve much more than expected, learning our unique challenges and acting accordingly. Highly recommended for any challenging negotiation!"




  • Aicher Ambulanz Union

  • Ambuja Neotia

  • Auctus Capital Partners

  • Audi

  • Bayerischer Landtag

  • BMW

  • BMW M GmbH

  • BMW Motorrad

  • Cesarstone 

  • Delek Motors

  • DHBW Mannheim

  • Discount Bank

  • ehret + klein

  • Ford Motor Company

  • Hazorfim

Other Positions

  • Vice President of the Jewish National Fund (KKL) in Germany.

  • Founder of the Bavarian-Israeli Partnership Accelerator.

  • Founder of the German-Israeli Growth Accelerator - a Google cooperation.

  • Writer for The Marker & Focus Online.

  • HGears

  • Isrotel

  • Lufthansa

  • Ludwig-Maximilians-Universität München

  • Luxury Swiss Watch Brands

  • Mazda 

  • Merck Group

  • MINI

  • Paulaner

  • Pictet Group

  • SAP

  • Star Alliance

  • Technische Universität München

  • Tentamus

  • VayuSense



The 3 most important things about negotiation


Guy's Articles on Negotiation & Strategy

[English.  Link]

Interview, "Channel 12" on Salary Negotiation.
[Hebrew. Link]

Article about Guy's work, "The Marker" weekend edition. 
[Hebrew. Download]

Why Germans and Israelis HAVE to work together.
[German. Link]

German-Israeli Growth Activator with Google.
[German. Link]

Guy's "The Art of Negotiating" column on The Marker

[Hebrew. Link]

Guy's Israel column on Focus.de.
[German. Link]

Guy's work for Jewish-German students
[German. Link


Get in Touch

Tel: +49 89 12139987

E-Mail: guy@guykatz.com

©2020 by The Flying Professor.