Flying Training & Consulting · Prof. Dr. Guy Katz

Where altitude
meets business acumen.

The Flying Professor — Guy Katz brings 20+ years of international expertise, a Ph.D. from LMU Munich, and a flight instructor's precision to every boardroom engagement.

Work with Us About

Communication Client Experience Negotiation

By the numbers

20+

Years experience

50+

Countries

15M+

Annual reach

NPS 100

Pictet Academy

Flight Certifications

TEDx Talks

15,000+

People trained worldwide

About Guy

Two passions.
One extraordinary profile.

20+

Years

50+

Clients

CRI·IRI

Instr. Ratings

Guy Katz holds a Ph.D. in intercultural negotiations from LMU Munich and is a Professor of International Management at the Munich University of Applied Sciences — where he shapes the next generation of global business leaders.

His consulting work spans strategy, international management, and negotiation, with landmark engagements at Allianz, BMW, Infineon, Lufthansa, SAP, and Pictet Wealth Management. He has given two TEDx talks and writes for The Marker and Focus Online.

What makes Guy unique: he combines the precision of a cockpit with the warmth of a great teacher. As a CRI & IRI, he believes the same principles that keep a plane in the air — discipline, systems thinking, positive communication — are exactly what make businesses fly.

Other positions

Founder, Bavarian-Israeli Partnership Accelerator

Founder, German-Israeli Growth Accelerator (Google cooperation)

Writer, The Marker & Focus Online

BMW Global Training "Oscar" NPS 100 · Pictet Academy Die ZEIT Top 100 500K+ TEDx Views 15M+ Annual Reach

What I do

Areas of expertise

Holistic, premium consulting and training for organizations that demand results — not workshops off the shelf.

🤝01

Negotiation & Sales Training

From first meeting to closing — internationally proven frameworks for the most demanding sales environments, including luxury and premium brands.

🌍02

International Strategy

Cross-border strategy with a strong focus on German-Israeli business relations. Deep expertise in intercultural management and market entry.

🎯03

Leadership & Communication

Transformative coaching and keynotes on leadership presence, team communication, and the psychology of influence — from C-suite to front-line.

Client voices

What clients say

Professor Katz is a true master of training sales, service, and all relevant soft skills. He always finds the right words to excite and convince employees and managers from all levels.

Delek Motors

Sales & Service Training

Great negotiation training. I felt some training fatigue in my sales organization, but that changed to pure excitement after Guy's sessions. Great storytelling, immediately applicable learnings.

LeanIX

Sales Negotiation Program

I can strongly recommend Professor Katz from three perspectives: personally as a human being, as a strategy consultant, and as a customer experience trainer.

BMW AG

Strategy & Customer Experience

The communication training was remarkable and transformative for our 100-strong sales team. The dynamic approach elevated our skills and boosted sales performance to new heights.

EGYM

Sales Communication Training

Published work

I'll Do It!

From a barbershop in Munich to a motorcycle dealership in Moscow — "I'll Do It!" traces a family journey through WWII, childhood in Israel and Germany, and the Corona crisis. Decades of consulting and training thousands of people worldwide distilled into hard-won communication lessons for business.

Buy on Amazon

Talks & Media